Internet Marketing Tools
HTML newsletters

For many businesses HTML newsletters are good secondary internet marketing tools.

They can't take the place of a great website though...

... so if you don't have a classy website that's your first job. Design and development is a good place to start.

OK so you have a great website...

Why send HTML newsletters?

Compared to snail mail HTML newsletters are a cheap, quick and easy way to reach 1000s of customers.

If they're done well... newsletters strengthen relationships with your existing clients and bring you new customers.

What kind of business benefits from sending e-newsletters?

If you're a service provider newsletters are a fantastic web marketing tool.

Maybe you're a chiropractor?

If you send out a great monthly newsletter detailing...

the latest treatment techniques,
a successful case study or two,
courses your staff are attending
and a special offer

4 things will happen...

existing clients will feel more bonded to your practice and are less likely to look elsewhere
some people will take up your special offer if it's good
potential new customers will read your newsletter on your website and start to feel like they know and trust you
and a good percentage of the recipients will click back to your website which further pre-sells your business.

If you sell expensive, luxury products like yachts, exclusive holidays or designer clothes newsletters also work really well.

Your customers often think hard before they make their purchase and are more likely to choose you if they know and trust you.

How to write a great e-newsletter

The most important thing you can do?...

... forget the hard sell.

People will just unsubscribe if all you do in your newsletter is promote yourself.

Think of your newsletter as more of a relationship builder.

Fill it with really useful free information which leaves your potential buyer feeling warm about you and your company.

Sure if you have a great offer include it... but give away free information as well.

The next most important thing to do is to give lots of links back to your website.

Ultimately your website is your best internet marketing tool and you want people to visit it.

Next consider spending the time and money to produce your newsletter in HTML.

It's easy to send newsletters as PDF attachments but unfortunately a large percentage of e-mails with attachments are removed by spam filters. Also lots of people are lazy and won't click through to the PDF.

And finally you need to come up with a great title to entice people to open your newsletter.

Brilliant Blue can write and send your newsletters for you

Here's what we find works really well for a number of our customers.

We add a page or 2 of great informative content to your website each month.

Then in the newsletter we include a short piece about the articles and link to the web page.

This does 4 things

Customers enjoy reading the useful information and feel good about you.
They go onto your website, read more about you and feel even warmer.
By adding content we grow your website which builds credibility with Google and boosts your rankings
And through more web content your targeted long tail traffic increases

Here's an example of a newsletter Brilliant Blue writes each month

Want to know more?...

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