How Do You Measure
Internet Marketing Success?

At Brilliant Blue we measure internet marketing success in a number of ways.

First we add Google Analytics to every page of your site

Google Analytics provides incredible detail about who visits your website.

Analytics tells you

• how many people visit each day
• how they found you
• how long they stay
• what pages they like
• which city they live in
• even what browser and screen resolution they use... the list goes on...

This is incredible information.

We can easily see the progress we are making...

... and discover areas where we can work harder to improve your results.

We can customise Analytics to suit your business and drill down on data which is highly relevant to you.

For example if you're selling goods online we can see which pages potential buyers most commonly drop out from.

We produce a report for you twice a year (or more often if you want) giving you an easy to understand summary of how we're doing.

And we set you up with an Analytics login so you can check your figures for yourself.

Google Rankings as a Measure of Internet Marketing Success

At Brilliant Blue we work hard to improve your Google rankings and get you on the first page of Google for as many keywords as possible...

... however in some areas of business the internet today is extremely competitive and reaching number one costs a huge amount of time, effort and money.

Once we've researched your area, we talk to you about what's realistic and how to be smart about where you spend your money.

One thing you can be sure of is that we will get more targeted traffic to visit your website.

And because we focus on quality and great web content your traffic will continue grow each year as your site develops more credibility with the search engines.

Many internet marketing companies will tell you they are successful because they get your site into the top spot for one keyword.

Ask them how much traffic comes directly from searches on that particular keyword... the results can be interesting.

Your Feedback

We like to meet with you regularly to discuss how things are working out.

The feedback you hear from your customers and your staff is really important.

We particularly want to hear

• how easy people find the website to use
• if you've had any glitches
• whether customers seem more informed when they call you
• if your sales staff are using the website as a sales tool
• how much further along the road to a sale visitors are when they first call
• and of course how your business is growing

After our consultation we make the changes you need and give you recommendations to help keep you keep moving forwards successfully.

Contact us to discuss how Brilliant Blue can help you achieve Internet Marketing Success

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