SEO Search Engine Optimisation Internet Marketing

SEO (Search Engine Optimisations) aims to get your website on the first page of the Google listings when someone types in a keyword relevant to your business.

So if you own a dance studio...

... you might want to be on the first page when someone types in 'dance classes', 'ballet training' or 'salsa dancing lessons'.

Being on the first page of Google is like having prime position on the main street of your town.

And is obviously great for new business and organic growth. SEO or Search Engine Optimisation is specifically for the natural listings.

In the early days of internet marketing & SEO it was relatively easy to get your website on the first page.

Internet marketing companies positioned keywords strategically through the text of your page and in metatags... and pretty much overnight you had prime position.

But times have changed.

Today the search engines are much smarter and more sophisticated.

And there's more competition out there.

Google is looking for quality and relevance. The search engines want the best, most relevant sites at the top of the rankings.

And with every passing month Google is getting better at differentiating quality websites from the rest.

Smart keyword positioning alone is no longer enough to get your website to the top and keep it there.

If you have an existing website it's likely it will need a total overhaul if you want to be number one for competitive keywords.

We initially offer a free SEO report outlining where the problems are and a quote to fix them. To stay on the front page for competitive keywords has an ongoing cost which we tell tell you up front.

For many businesses this cost reaps huge benefits through massively increased traffic and sales.

And just so you know our SEO techniques are fully ethical. We concentrate on quality above everything. We are interested in long term solutions for your business not short term quick fixes.

Internet Marketing SEO techniques

Here's some SEO methods we use. This list is by no means exhaustive but it gives you an idea of what's involved.

Extensive keyword research and planning to find keywords and strings relevant to your business.
Build quality, fast loading sites using HTML5 and CSS or convert as much of your existing site to HTML5 as possible within budget.
Write unique titles and description tags and use appropriate metatags correctly.
Have a clear and sensible site structure which works for humans and robots and produce xml and HTML sitemaps. Submit xml sitemaps to search engines.
Write quality content aimed at people not robots including appropriate anchor text.
Include great and relevant images correctly sized and labelled to optimise image search, please your visitors and increase your site's overall ranking.
Effective use of robots.txt.
Google Places listing for local businesses so you come up on the first page map with a red pin pointing at your business.
Secure quality and relevant links to your site to boost your rankings.

SEO Search Engine Optimisation, Internet Marketing

We talk to you so we understand
you...
your customers...
your business now... And where you're heading next.
We carry out detailed keyword research in your business field. This means we know what your potential customers are likely to type into Google.
We also research the number of websites already supplying information relating to that keyword so we can gauge how much work we need to do to 'win' a search term.
For existing sites compile a detailed SEO Search Engine Optimisation report.
Then we come up with an internet marketing strategy that makes financial sense for your business.

In short we help you grow your business year after year through smart web marketing.

Want to know more?...

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